RWAR
Real.World.Augmented.Reality
In partnership with... TBD
RWAR will be launching with an MVP that's focused on the interactive music side of the platform. RWAR will form a partnership with a music content provider, in-order to gain music content that can be applied to our interactive music cube.
Alpha testing
RWAR will devlop a mixed reality music cube, that allows the user to interact and play with their favorite song. Each side of the cube is afixed to a certain aspect of the song. If the user presses a certain side of the cube, then that aspect of the song is taken away, while the rest of the song continues on.. If the user presses the same side again, then that part of the song is returned to the playing.. Allowing the user to interact and play with their favorite songs like never before.
Beta testing
In Beta testing, RWAR will visualize the music. Creating an immersive experinece where, the user can see the song flowing through their immediate environment. Music visualization will consist of flowing colors that are associated with certain aspects of the song. When that certain aspect of the song is played the color flow comes out of the augmented music cube and flows throughout the immediate environment of the vehicle.
RWAR will implement five dancing bear AD models in the immediate environment of the vehicle. RWAR software will utilize computer vision data to measure how many glances and "looks" occur..
5
20 second
choreographed dance routines
3 glances per 20 second dance segment
1 - 3-7 second successful "look" per dance segment
MVP launch figures
50 Drivers recruited
50 Branded Permanent HMD
12,000 Co-Branded HMD giveaways
13 minute
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Average Engagement Time Estimate
Up to 37,500 Users/Passengers
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Engagement Estimates
2,250,000 glances at target ads
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60 glances per session
20 - 5 second measured "looks" within determined focused attention area per session
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Advertising Estimates